A little knowledge that acts is worth infinitely more than much knowledge that is idle. 
Khalil Gibran
Our strategy services include business plan writing, marketing and sales strategy, corporate structuring and operations strategy development. idealight builds customized strategic plans according to the specific requirements and objectives of the client. These business plans are often used to secure outside investment from venture firms, private equity firms or banks.
The strategy development process includes a thorough analysis of the market opportunity, competitive landscape, existing business structure and operations, historical revenues, current client base, management team and financial needs. We provide recommendations on brand differentiation, marketing and sales tactics and work with management team to clearly define goals and identify opportunities to improve operations, create brand differentiation and acquire new customers and/or investors.
One of our unique capabilities is our experience in developing socially conscious missions in alignment with the company�s products and brands and creating a longer term vision for corporate responsibility that helps with brand positioning, customer acquisition and customer retention.